The Digital Leader: Investing in Data Solutions


The Digital Leader: Investing in Data Solutions

Leadership focused on the digital future of the credit union is here, and data is the fuel of the digital fire. This white paper from the CUNA CEO Council drills down from the digital leader, as a concept, to the specifics about digital investment.

Are you a leader in your credit union’s digital transformation?

The buzz about digital strategy and big data has become reality, and now, CEOs must be leaders in this arena. There’s no doubt the scope of leadership has expanded by leaps and bounds—looking much different today than it did even five years ago. This is largely due to technological and digital shifts.

Leadership focused on the digital future of the credit union is here, and data is the fuel of the digital fire. This white paper from the CUNA CEO Council drills down from the digital leader, as a concept, to the specifics about digital investment. In this paper, we examine:

  • What is a digital leader?
  • Why should CEOs consider paying special attention to this role?
  • How does a CEO become the digital leader the organization needs?
  • What resource investments should the CEO, as the digital leader, consider?
  • How can credit unions leverage “big data” and data analytics?
  • How is big data solving credit union challenges, such as membership growth, member engagement, loan growth, and others?

We also explore use cases to help burgeoning digital leaders move beyond theory to application.

The CEO Council’s Executive Committee, which is comprised of fellow Council members, is responsible for producing these white papers.


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